Here is a working interview guide for our target audience

<aside> 🎯 Target audience traits

• 25-45 year old young professional
• Goes out in groups of 3-6 of their really close friends
• Ready to experience something new
• Wants to do something really fun together after mostly being at home during the pandemic
• has gone to immersive dinning or immersive exhibit
• doesn’t have to like chocolate - chocolate is secondary.
• it’s best they live in Los Angeles </aside>

Insights & Notes

Sergio P Interview

Samantha K Interview

Rey B Interview

Interview Guide

Intro questions

1. Name
2. Occupation
3. Where do you live ?
4. Break the ice question : If you could only take 3 types of chocolate to a desert island what would they be?

Experiential Dining Experience

Initial Discovery

1. What experiential dining event did you go and how many have you attended?
2. When did you go and how many people went with you.?
3. How did you find out about the(se) experience(s) ?
4. Can you describe the admissions / reservations process? What was the cost of the event?