How might we redesign the dining experience for local patrons at their favorite restaurant to convey a sense of belonging and familiarity?
Locals can be the key to a restaurant's success. They may order the same things day in and day out, and always celebrate special occasions at this restaurant. The place means something to them, and they have a unique set of expectations as a result. How might you design a service specifically geared towards this group of customers?
How might we redesign in-store communication between employees and shoppers for returning customers during the discovery and decision phase of their purchase?
We've all been there before—an employee greets us in a way that feels annoying or too sales-y, uninformed about their products, or bored and fed-up with you as a customer. On the other hand, when in-store communication goes well, you end up going home with just the right things, feeling good about your purchases, and happy to return and share your experience with others. What is the sweet spot for in-store interactions between employees and customers? How might these interactions differ depending on if it's your first time in the store, or if you've been there dozens of times?